January 2026 opens with a balanced and selective market across Southwest Florida.

Homes are selling.
Luxury buyers are cautious.
Condos remain the slowest segment.

This is no longer a fast market.
It is a decision market.

Is January a good time to buy in SWFL?

Yes — for buyers who focus on value.

Buyers now have:

  • More inventory to choose from
  • Time to compare options
  • Leverage to negotiate

The best homes still sell quickly, but buyers no longer rush.

What is happening in the under $1M market?

The under $1M market remains active but careful.

What buyers are doing now

Under $1M buyers:

  • Compare multiple homes before choosing
  • Focus on monthly cost, not list price
  • Ask for repairs or credits
  • Walk away from uncertainty

Buyers move when the numbers make sense.

What under $1M sellers need to know

Single-family homes sell when sellers:

  • Price correctly from day one
  • Present a clean, move-in-ready home
  • Provide roof and insurance clarity early

Homes priced too high sit longer and lose momentum.

What is happening in the luxury market ($1M–$30M)?

The luxury market remains buyer-led.

Luxury buyers are active, but they take their time.

What sells in the luxury market right now?

Luxury homes sell when they offer:

  • Strong location (water, view, golf, beach access)
  • Updated interiors
  • Storm-ready features
  • Clear insurance details

Quality still commands attention.

What slows luxury sales?

Luxury sales slow when homes are:

  • Priced based on 2022 values
  • Dated but priced at a premium
  • Poorly presented or poorly marketed
  • Unclear on ownership costs

Luxury buyers expect precision.

Why are condos selling slower in Southwest Florida?

Condos are slower because buyers fear unknown future costs.

Top condo buyer concerns in 2026

  1. Rising HOA fees
  2. Special assessments
  3. Reserve funding requirements
  4. Insurance costs
  5. Financing limits in some buildings

Buyers now underwrite the building first, not the unit.

What are condo buyers doing differently now?

Condo buyers ask:

  • Are reserves fully funded?
  • Are major repairs coming?
  • What is the total monthly cost?
  • Is the building financeable?

If answers are unclear, buyers move on.

What should condo sellers do in 2026?

Condo sellers succeed when they:

  • Lead with transparency
  • Share HOA and reserve documents early
  • Price competitively against similar units
  • Expect longer days on market

Condos can sell — but not with guesswork.

Cyndi Myers’ January 2026 Perspective

Advice for buyers

  • Focus on value, not urgency
  • Move quickly on the best homes
  • Ask deeper questions on condos

Advice for single-family home sellers

  • The first 14–21 days matter most
  • Sharp pricing beats later price cuts
  • Remove doubt early

Advice for condo sellers

  • Price realistically
  • Share documents upfront
  • Build buyer confidence

What should you do next?

If you want a custom breakdown for:

  • Your neighborhood
  • Your price range
  • Your condo building

Reach out to MyersGroupFL.

We’ll walk you through the numbers clearly and help you make the next move with confidence.

 

— Cyndi Myers
MyersGroupFL
Luxury Real Estate, Simplified.